Buying a purse today is not unlike searching for a car.
We want something that reflects our image and needs; a brand name is less important, we are opting for quality, uniqueness in style and how it reflects our personality are paramount.
The purchase process is also less spontaneous and more a journey into self-discovery, that takes more than a month for 41% of consumers. By understanding our needs, aspirations and inspirations, we discover the signals to make the right selection.
Researchers have learnt women between 18-45 have on average a collection of at least 13 handbags. We have also found that 73% of our clients returning to Abbey and Holmes buy the same brand as before.